Did you know? For every dollar spent, email marketing can generate a staggering return of up to $44! Imagine harnessing this power effortlessly to reclaim lost leads, maximize referrals and boost customer retention.
Introducing RevUP: Your automated sales catalyst. RevUP isn't just an automation tool; it's a strategic partner that amplifies your sales through meticulously crafted, content-rich email newsletters. With RevUP, selling cars becomes not just a task, but a continuous engagement process.
How RevUP Enhances Your Dealership’s Strategy:
Persistent Follow-up: Maintains engaging dialogues with prospects who have tested your offerings but are still on the fence.
Enhanced Engagement: Keeps your brand top-of-mind by regularly reaching out to existing customers, priming them for their next purchase.
Unmatched Consistency: Offers a steady stream of communication, ensuring your dealership is always their first choice.
As a fully managed service, RevUP frees your team to focus solely on personal interactions and direct sales, not campaign management.
Studies show that existing customers are 50% more likely to try new products & and spend 31% more than new customers, and that referrals are by far the highest acquisition channel for conversion rate.
Beyond Typical Marketing: Elevating Your Brand in a Competitive Market
The auto industry is fiercely competitive, where standout online presence is crucial but challenging. Unlike transient social media impressions, RevUP’s email strategies delve deep, crafting messages that resonate deeply with your audience, fostering loyalty that converts into long-term customer relationships.Social platforms like Instagram and TikTok are great for visibility, yet when it comes to converting interactions to actual sales, email outperforms them significantly. With RevUP, your emails go beyond the mundane 'buy now' calls to action. They educate, engage, and excite your audience about not just cars, but a lifestyle.
Sustainable Success with Minimal Input
RevUP is meticulously designed to capitalize on lost opportunities, maximize retention, and amplify referrals. After initial setup, your involvement is minimal. Simply select weekly content themes and the vehicles to feature; we handle everything else—from crafting compelling narratives to managing robust delivery systems. No need to spend days on content or fret over technical setups.
Grab your free copy of our latest whitepaper:
“Increasing Your Dealership’s Marketing ROI - Bridging The Gap Between Branding & Sales”
The car purchasing process often involves a lengthy decision-making period. Establishing a robust online presence that engages potential customers throughout this journey is challenging. It requires a delicate balance of informative content, compelling visuals, and strategic timing to maintain customer interest without overwhelming them. So how do we do it? Three critical factors:
Content Driven & Revenue Focused: Car buyers crave information - educational content builds
trust, credibility, authority, and a sense of connection. Here’s a small sample of the topics that we use in our campaigns:
Features to look for in
a brand new vehicle.
How to safeguard your
vehicle for winter.
Timeline of the company’s
history, highlighting significant achievements.
Questions to ask when
buying a used car.
Taxing and insuring a
new vehicle.
Staff Member Profiles.
Various automotive DIY
tutorials or project advice.
Car comparisons,
including family cars, commercial vehicles, commuter options, fuel efficient or
low emission cars.
Specific vehicle/brand
reviews, advice, and upcoming launches.
…and of course, stock listings are sprinkled in.
Frequency – this is a
biggie.
They need to be sent out every week, This ensures that you stay at the
top of the reader’s mind and build trust through consistency.
Sending Infrastructure – businesses often overlook this crucial factor, and as a result, most of their email goes straight to spam. To ensure deliverability, the email list needs to be staggered across several days. Email copy needs to be carefully crafted and spam tested before sending. Pre-warmed sending accounts and domains need to be carefully maintained to ensure high sender reputation scores.
Forget the outdated views of email marketing. In today’s digital age, email is a powerhouse for customer acquisition and retention, far outpacing social media. With RevUP, you leverage this channel to its fullest potential, ensuring your dealership not only meets but exceeds its marketing goals.
Here's the process:
Onboard: We start building a list by migrating existing customer contact info from your DMS. You choose a template/style for the newsletter and supply logo/other media assets.
New customers and prospects (test drives, classified inquiries etc) email addresses are added to a quick and simple web form as they come in. We send them a welcome email.
Once a week, you choose a newsletter topic and send us the listing IDs for the cars that you want featured for sale.
We generate the content, publish the newsletter and send it out through our dedicated secure server each week. We continue to build and maintain the list.
Over time, you enjoy a substantial uptick in referral, repeat and new business.
Ready to Revolutionize Your Marketing? Let RevUP drive your sales while you focus on what you do best—selling cars.
Data Sources:
https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/12/customer-retention-versus-customer-acquisition/
https://digitalmarketinginstitute.com/blog/a-guide-to-email-marketing-for-the-automotive-industry
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails
https://www.jazelauto.com/8-winning-automotive-email-marketing-strategies/
https://disruptiveadvertising.com/marketing/email-marketing-statistics/
https://www.campaignmonitor.com/resources/knowledge-base/what-are-the-most-effective-email-marketing-tactics/
https://viral-loops.com/referral-marketing/statistics
