AIDA, PAS, Disrupt-Intrigue-Click, Before-After-Bridge, Challenge-Justify-Need, Gain-Logic-Fear, Seinfeld, Indoctrination Sequence, Soap Opera...
Wait...what?! These aren't just pretentious sounding acronyms or hyphenated nonsense. In a noisy, chaotic, marketing environment, narrative (story-telling) messaging remains the most effective method for building trust, nurturing prospects, and driving conversions.
For instance, consider the Soap Opera Sequence, a series of 5-7 emails that are used to engage readers, build rapport, and sell products. It’s called a “Soap Opera” sequence because of the inspiration it draws from
seductively engaging Soap Opera TV shows.
Now you might be thinking, Soap Operas are ridiculous!
But there’s a reason they’re still around today — they're ridiculous in how engaging they are.
1. Set The Stage — This is where you introduce yourself, build a bit of rapport, and tell people what they can expect in your upcoming emails. You also want to build some anticipation.
2. High Drama → Backstory → Wall — This is where you capture them with a highdrama moment, tell them a bit of backstory, and then reveal the wall you came up against.
3. Epiphany → The One Thing — This is where you reveal your big epiphany, how you came to the realization that changed everything.
4. Hidden Benefits — This is where you’re going to talk about the benefits of your product that your target market probably isn’t even thinking about… the hidden benefits.
5. Urgency CTA — This is where you’ll create urgency or scarcity to push your most stubborn readers over the edge. Each email is written to pull the reader toward the next email… and eventually, toward clicking and buying whatever it is you’re offering.
Day 1
Subject Line: Things were bad… real bad.
Hey,
It’s Darren here.
You know, public speaking used to TERRIFY me. Real quick, let’s rewind to 1992…
After a crushing business failure, I’d moved back in with my parents, trying to claw my way out of debt…
Things were bad… real bad.
Driving on the I-15 one night, cassette blaring, Brian Tracy suddenly asks through the speakers, “What would you dare to dream if you knew you wouldn’t fail?”
Without missing a beat, I think, “I’d make people laugh!”
Only problem… I wasn’t funny. Not at all.
‘Ok, Darren. Why are you telling me this?’ you’re thinking.
Well, that night was the start of a journey.
But it hasn’t been smooth…Actually, you won't believe the wild ride I took to get here.
And I want to bring you along!
Best,
Darren "Can't Wait to Share More" LaCroix
P.S. The journey starts tomorrow… you won't believe the response I got…
Day 2
Subject Line: Blue Screen of Death
Oh man, this was MORTIFYING…
So I gave it a shot. My friends called me crazy and stupid.
There I am on stage at a Boston comedy club, nerves fried.
What happens?
I bomb…miserably. Like, nuclear bomb.
Then the headline comedian yells, "Keep your day job." Ouch.
But I stuck to my mentor’s advice... “Never turn down stage time.
”Ok, I’ll try something more serious", I thought.
Fast forward to a huge tech conference, I’m back on stage.
My PowerPoint freezes up. I guess it’s true… when it rains it pours.
Now I’m staring at a blue ‘screen of death’, forgetting every word I prepared.
People start yawning and checking their phones.
Then someone shouts "Get off the stage man!"
People start booing! Epic fail.
But wait till you hear about the wild discovery I made!
Best,
Darren "Flops Lead to Tops" LaCroix
P.S. Next up - the story of how I stumbled on a concept that changed everything!
Day 3
Subject Line: What Have I Stumbled Upon?
After that embarrassing tech talk fiasco, I was ready to quit speaking forever.
My self-esteem = shredded.
Then, my mentor asked something powerful…“Who are you when you're speaking on stage?"
"I'm speaking to the audience," I said.
"No, no, no. WHO are YOU when you're speaking on stage?"
"What are you talking about?" I asked, puzzled.
"It's not about perfection, Darren. It's about AUTHENTICITY," he said.
That's when I realized - I was too caught up trying to be the "perfect" speaker. I had completely LOST myself.
After this awakening, I developed my own speaking style.
It’s focused on what I like to call 'authentic self-expression.'
And it worked. I mean, it WORKED.
Within a year I was absolutely killing it on the big stages! And now I can't wait to share it with you too.
Best,
Darren "Can't Fake Authenticity" LaCroix.
P.S. Keep your eyes peeled for the next one… I’m gonna show you how everything changed dramatically.
Day 4
Subject Line: The Shocking Hidden Benefit
Here's something crazy I discovered once I embraced authentic speaking…
It not only improved my speeches, but my LIFE too!
I used to be anxious, unsure of myself, afraid of what people thought.
But telling my story authentically brought out a confidence I never knew I had.
Suddenly, I could talk to anyone effortlessly.
Job interviews were a breeze. Dating and relationships got simpler.
It was like discovering a superpower hidden inside me this whole time.
Authentic speaking won't just transform how you present yourself on stage…It has ripple effects that can improve every area of your life.
Unreal right?!
But here’s the catch: you HAVE to take action and sign up for my course to experience this for yourself.
No more waiting!
Allow me to guide you through embracing your authentic speaking voice.
I promise - you'll discover a whole new you in the process.
Best,
Darren "Can't Fake Authenticity" LaCroix
ps The world is waiting to see the REAL you shine bright on stage!
Day 5
Subject: Last Chance!
My Authentic Speaking Group Coaching Closes Tonight!
This is it folks.
After tonight, enrollment for my exclusive Authentic Speaking training closes.
I’m opening up my playbook.
Showing you how I created award-winning speeches using the power of authenticity.
Here’s why you MUST get in while you still can:
You’ll receive personalized feedback and guidance from me EACH WEEK!
Plus access to private group coaching calls where I help YOU find your authentic voice.
Ask me anything!
Here’s what past group coaching members have said:
“I booked 3 paid keynotes within a month!”
This course changed my life. I speak from the heart now - and my income has tripled!”
Don’t miss this rare chance to work directly with me, and transform how you write, craft, and DELIVER speeches to move audiences.
Let’s Go! (click here)
Best,
Darren “Let’s Discover the REAL You!” LaCroix
ps The timer expires tonight at 11:59pm EST! Join now before it’s too late!